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Equity crowdfunding allows startups and private businesses to raise capital by selling shares to a large number of investors, typically via online platforms.
Anyone can invest, though there may be limits based on income or net worth depending on your country’s regulations.
Unlike venture capital or angel investing, equity crowdfunding is open to the public and allows a broader base of investors to take part, often with lower minimum investments.
Startups, early-stage companies, and even growth-stage businesses across industries—including tech, consumer products, real estate, and more.
Investors receive equity (ownership) in the business, meaning they may benefit financially if the company succeeds or exits (e.g., through acquisition or IPO).
Yes. In the U.S., equity crowdfunding is regulated under the JOBS Act (Regulation CF, Regulation A+, and Regulation D), overseen by the SEC and FINRA.
If you’re raising under Regulation CF, you must use a FINRA-registered funding portal or broker-dealer. Reg A+ and Reg D allow more flexibility.
You'll need to prepare offering documents, business plans, financial statements, risk disclosures, and in many cases, audited or reviewed financials depending on the regulation used.
Investor limits vary by income and net worth but generally range from a few thousand dollars to over $100,000 annually.
You’ll need to file annual reports (Form C-AR for Reg CF), keep investor records, and communicate material changes per the applicable regulations.
Yes—but only after your Form C is filed with the SEC (for Reg CF) or once you’re qualified (Reg A+). Pre-launch “testing the waters” is also allowed with limitations.
A mix of email marketing, PR, paid advertising, content creation, and social proof (e.g., early investor momentum) tends to drive the best results.
Extremely. Campaigns with professional videos tend to raise significantly more—storytelling builds trust and engagement.
Yes, but ads must follow strict SEC guidelines. Be cautious with language—no promises, guarantees, or misleading ROI claims.
Unless you have in-house experience, a crowdfunding marketing agency can help optimize conversion rates, build buzz, and ensure compliance with promotional rules.
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