Startup marketing has no rules, no textbook and is generally trial and error. What works for Company X, will normally not impact Company Y's successes. For this reason, startup marketing is generally the most creative marketing there is, and the entrepreneurs that take risks and...
The JOBS Act passed in 2012, and businesses big and small were abuzz with ideas for online campaigns to raise capital. The legislation opened so many doors that excitement didn’t fade, even when the SEC took three years to finalize the rules on how equity...
When crowdfunding began years ago, those who used it were primarily creatives looking for funding. Musicians needed to record an album; filmmakers needed to fund their next project; artists saw a new opportunity to get paid for their work. Through the years, as its users expanded...
When it comes to funding and launching a startup, regardless of what industry or level of success you have reached, crowdfunding can have many benefits besides raising money in addition to providing financial solutions. Crowdfunding can benefit investors just as much as entrepreneurs. Crowdfunding allows investors...
Entrepreneurs today are finding it challenging to acquire startup capital and resources to successfully launch their businesses. In a day and age when it is too risky to borrow from savings, retirement investment accounts, or even take out a traditional loan, entrepreneurs are constantly looking...
As 2014 draws to a close, entrepreneurs are still anxiously awaiting the release of the final rules of JOBS Title III from the U.S. Securities and Exchange Commission (SEC). On November 1st, Washington recently passed legislation allowing equity crowdfunding for organizations operating in the state and...
Recently we’ve talked a great deal about how launching a crowdfunding campaign can be a great deal of work and effort. Planning and organizing an effective crowdfunding campaign is crucial to the timely and successful launch of a startup business. While each campaign step is just...
We are told time and time again that SMEs are the lifeblood of the New Zealand economy, and yet these are the very companies that face growth constraints due to lack of affordable working capital. Whilst alternative funding sources are available these often come at...
We’ve discussed the controversies surrounding the legality and legitimacy of crowdfunding. However, the time has finally arrived: Texas has legalized investment crowdfunding. This now makes Texas the largest state to legalize crowdfunding. For those startups or entrepreneurs who aren’t as familiar with crowdfunding, or how these...
A lot of buzz has been swirling around Travis Kalanick's efforts to kill Lyft's business fundraising. A recent VanityFair article provided more detail on the incident and the details were picked up by BusinessInsider and, of course, many others. In an interview, Kalanick openly admits--and almost...